Personal information is any information about an identifiable individual. Personal information includes information that relates to personal characteristics (e.g. gender, age, income, home address or phone number, ethnic background, family status), health (e.g. health history, health conditions, health services received) or activities and views (e.g. religion, politics, opinions expressed by an individual, an opinion or evaluation of an individual). Business information (such as an individual’s business address, title and telephone number) is generally not considered to be personal information.
We may collect personal information when you:
Shopping at Hallmark: You do not have to provide us with any personal information when you purchase merchandise with cash at one of our retail stores. If you use a credit or debit card for your purchase, we may collect your payment card-related information and your signature to process and administer your payment.
Email Offers and other Communications: From time to time, we may collect certain personal information (such as your name, email address or phone number) to send you email, SMS text messages and other communications about Hallmark Canada news, offers and events. You can unsubscribe from these communications at any time by following the instructions in any of our communications or by contacting us as set out below.
Reward Programs: When you enroll in Hallmark Rewards or another reward program, we may collect information such as your name, email address, city, postal code, date of birth and phone number. When you use your Hallmark Rewards card, we may collect information regarding your purchases. We use this information to administer your participation in the program and to provide you with offers and news from Hallmark Canada.
Contests, Sweepstakes and Promotions: When you enter a contest, sweepstakes or participate in a promotion, we may collect your name, address, phone number, email address, and other information you provide. We use this information to administer your participation in the contest, sweepstakes or promotion. If a contest, sweepstakes or promotion is jointly sponsored by us and one or more sponsors, your personal information may be shared with such sponsors, as specified at the time you enter or participate in the contest, sweepstakes or promotion.
Surveys and Customer Research: From time to time, we may offer you the opportunity to participate in one of our surveys or other customer research. The information obtained through our surveys and customer research is used to help us understand our customers, to enhance our product and service offerings, promotions and events.
Employment: In connection with a job application or related inquiry, you may provide us with certain personal information about yourself. This may include your name, address, email address, phone number and employment-related information (such as that contained in a resume, cover letter, or similar employment-related materials). We use this information for the purpose of processing and responding to your application for current and future career or opportunities.
Franchisees: When you apply to become a franchisee, we may collect personal information such as your name, address, email address, phone number and franchise interests. We may also collect your social insurance number and certain financial information (including income, investment, credit or loan data, savings and other bank information). We use this information to evaluate your creditworthiness and ability to operate a particular retail location to a standard that will ensure the integrity of our franchise program.
Customer Service: When you contact us with a comment, question or complaint, you may be asked for information that identifies you (such as your name, address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment or complaint. We may also retain this information to assist you in the future and to improve our customer service, product and service offerings, and events and promotions.
We will not disclose, trade, rent, sell or otherwise transfer your personal information, without your consent, except as otherwise set out herein. Service Provider Arrangements: We may transfer (or otherwise make available) your personal information to our affiliates and other third parties who provide services on our behalf. For example, we may use service providers to host our websites, operate certain of its features, serve advertisements on our websites, send email or other communications, run our contests and promotions, conduct customer research and credit checks of future franchisees.
Your personal information may be maintained and processed by our affiliates and other third party service providers in the US or other jurisdictions. Our service providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose personal information for their own marketing or other purposes. For more information about the way in which our third-party service providers treat your personal information, contact us as set out below.
Sale of Business: We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Hallmark Canada or as part of a corporate reorganization or other change in corporate control.
Legal: Hallmark Canada and our Canadian, US and other affiliates, franchisees and service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required or permitted by applicable Canadian, US or other law. We may also disclose personal information where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspect loss or harm to persons or property.
In general, you can visit our website without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our website and other related information such as page requests, browser type, operating system and average time spent on our website. We use this information to help us understand our website activity, and to monitor and improve our website.
We may also use a technology called "tracer tags" or "Web Beacons". This technology allows us to understand which pages you visit on our website or what e-mail communications you receive and open. For example, the information we collect through this technology may include the first date and time you open our e-mail, and whether you click any links included in our e-mail. This information helps us optimize and tailor our website and communications for you and others.
Social Media: We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g. name, username, email address, profile picture, gender). When you provide information from your social media account, we may use this information to personalize your experience on our websites and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.
We have implemented reasonable administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control.
We have personal information retention processes designed to retain personal information of our customers for no longer than necessary for the purposes stated above or to otherwise meet legal requirements.
Hallmark Canada, to the best of its ability, will strive to collect and maintain the most accurate personal information available.
You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in your personal information we have in our custody or control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.
Hallmark Canada has appointed a Chief Privacy Officer, whose primary objective is to develop, implement and review Hallmark Canada’s privacy policies and procedures and ensure compliance with the privacy legislation.